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Emily Kirwood

Financial Services & Strategy Consultant · Client Growth · Digital Strategy

London, UK · ekirwood@gmail.com

Professional profile

Financial services and marketing professional with experience across financial education, client communication, lead generation, digital strategy and B2B growth. Develops content, CRM journeys, campaigns and funnels designed to build awareness, generate enquiries and support customer acquisition. Combines relationship-building and consultative communication with PR, research and data analysis, with a particular interest in wealth management and translating complex financial topics into clear, accessible communication.

Core skills

  • Financial services & wealth education
  • Client discovery & relationship management
  • Lead generation & conversion funnels
  • Consultative communication
  • Digital strategy
  • Content creation & digital journalism
  • PR & media outreach
  • CRM & customer journeys
  • Data analysis & reporting
  • Stakeholder management
  • Presentations
  • AI-assisted research & content workflows

Professional experience

Wealth Management Consultant, Genistar

United Kingdom · Aug 2026 – Present

  • Apply structured financial-education and compliance training across debt solutions, insurance and protection, mortgage broking, wills and trusts, and partner investment services, with clear referral boundaries.
  • Create women-and-wealth content across blogs, short-form video and social channels, translating complex financial topics into accessible education without presenting personal financial advice.
  • Develop lead-generation journeys and calls to action designed to move audiences from financial education into financial game-plan enquiries and qualified conversations.
  • Practise needs-based discovery, financial-education presentations and supervised service hand-offs, strengthening client communication and relationship-management skills.

Marketing Intern, Digital Strategy & Growth, Share Council

Amsterdam, Netherlands · Jun 2025 – Mar 2026

  • Built HubSpot emails, landing pages, blogs, CTAs and campaign workflows to support lead capture and guide prospects through the customer journey.
  • Analysed website, SEO and campaign performance through GA4, Looker Studio and Google Search Console, turning performance patterns into recommendations for content and digital activity.
  • Supported the PR launch of the Equidam merger by researching and approaching relevant business, finance and podcast contacts, contributing to earned media and podcast coverage.
  • Coordinated multi-channel campaigns for B Corp Month, webinars and a London B Corp event across LinkedIn, email and web, helping maintain consistent messaging and audience engagement.
  • Created and edited campaign assets with Canva, CapCut and Adobe tools while collaborating across marketing, customer success and leadership to move projects from idea to delivery.

Marketing Consultant, RISER Consultancy Project

London, UK · Feb 2026 – Mar 2026

  • Worked in a five-person consultancy team to diagnose audience-growth and student-engagement challenges through primary research and competitor analysis.
  • Delivered an integrated growth proposal spanning a student ambassador programme, website mock-up and six-week content calendar, giving the client a practical roadmap for acquisition and engagement.
  • Converted qualitative and quantitative findings into prioritised recommendations and presented the final strategy, balancing customer needs, brand positioning and implementation feasibility.

Additional experience

Café Supervisor, Blue Diamond, Chenies

Hertfordshire, UK · Dec 2022 – Sep 2024

  • Led front-of-house operations, staff training, rotas and complaint resolution in a high-volume café, building team-leadership and customer relationship skills.

Florist / Events & Marketing Support, Moyses Stevens

London, UK · Sep 2024 – Nov 2024

  • Supported premium weddings and events alongside social-media and email-marketing activity, working to tight deadlines and high presentation standards in a luxury customer environment.

Youth Centre Volunteer, Flinty Youth Centre

Haarlem, Netherlands · Sep 2024 – Dec 2024

  • Supported weekly youth activities and community events in an international environment, strengthening communication across varied backgrounds.

Education

BA (Hons) Marketing, First-Class Honours, Middlesex University

London, UK

  • Consumer Behaviour, Marketing Strategy, Digital Marketing, Finance, Research Methods, Marketing Analytics.
  • Applied SPSS to logistic regression and cluster analysis, translating statistical findings into clear business implications.

Communication & Business Studies, Erasmus University Rotterdam

Rotterdam, Netherlands

  • Communication Management, Consumer Behaviour, CSR, Digital Media Analysis, Business Model Innovation.

Technology & analytics

  • HubSpot
  • Google Analytics 4
  • Looker Studio
  • Google Search Console
  • SPSS
  • Tableau
  • Microsoft Excel
  • Canva
  • CapCut
  • Adobe Photoshop / Illustrator
  • AI-assisted research & content workflows

Interests

  • Travel
  • Tapestry
  • Psychology & behaviour